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The BMC uploaded its draft advertisement and sky sign display policy guidelines on its website on Tuesday. The civic body has invited suggestions within 30 days.
Illumination of display boards with solar energy will get a 10% rebate in advertisement fees for the first year.
CCTV cameras must be installed on top of hoardings, which will be connected to BMC's disaster control room. In such cases too, a 10% rebate will be given. The NOC, once issued by the traffic department, will be deemed permanent unless there is a change in size/position of the hoarding.
Permission for hoardings near high tension wires will not be permitted unless a specific NOC is granted by the electricity distribution company. The policy promotes digital advertisements and advertisement fees for them will be on par with non-digital ads.
Permit-holders must ensure the structure and advertisement board are aesthetically designed, framed and properly maintained.
Advertisements on legal glass facades are permitted on business premises.
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